Rather than talk about any one prescription for the best way to expand adult education into the the online environment, I'd like to turn it over to YOU. This is not optional extroversion. This is a basic function of any adult education program: promotion. Marketing. Advertising. Spreading the word. Let's see some examples, either from your program or one that's caught your attention. They say people need to see something seven times before they react. Surely you can come up with one.
Send me an email at jason(at)essentialed(dot)com with your website, a flier, an ad, a story, anything that puts online learning on the radar of prospective ABE/GED/ESOL learners. It can be an example of something that needs improvement, that you want input about (but try not to post someone else's thing as "what not to do" ...unless it's a giant faceless corporate ad).
Here on the left is a flier from the window of a community based literacy organization storefont. It's supposed to grab people on the street and bring them inside and from there, launch them out onto the web. But who will respond? Probably more people with internet access and personal computers than those who aren't online (though even that's a starting point). It creates buzz. People might tell other people. It creates urgency, noting the need to finish before 2014. What do you think about it?
I look forward to adding your examples so we can discuss them and hopefully inform our future promotional efforts to attract great candidates for online learning.